Six billing / discount faults that drain Shopify + Stripe stores without lighting up analytics. Run on one client store today. Tick the box when reviewed.
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01 · STRIPE
Failed payments never retried
Active subscriptions whose latest invoice is unpaid with no successful retry in the dunning window. Customer may still “use” the product; cash stopped.
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02 · STRIPE
Ghost subscriptions still billing
Plan should have ended (cancel / churn / downgrade) but object still active or still charging.
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03 · STRIPE / SHOPIFY
Expired coupons still discounting
Discounts applying past campaign end or intended expiry — quiet margin death on otherwise full-price orders.
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04 · STRIPE
Duplicate subscriptions
Same customer, two active subs for one product — refund risk and chargeback fuel.
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05 · STRIPE
Legacy pricing drift
Active subs priced below current published rate with no deliberate grandfather note.
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06 · SHOPIFY
Margin bleed (COGS / discounts / shipping)
Orders at or below cost when COGS + discounts + shipping interact. Looks like a sale; erases contribution margin.
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